DescriptionAffect Perseverance occurs where an emotional preference continues, even after the thoughts that gave rise to the original emotion are invalidated.
Feelings are often independent of facts and evidence, and once initiated tend to take on a life of their own. Almost by definition, they are not rational.
Affect Perseverance is similar to Belief Perseverance.
Using itTo get someone emotionally engaged with an item or topic, start with some rational purpose that makes sense to them. Then, when the emotions are established, slowly ignore and remove the rationale. Reinforce the emotion as its own justification.
DefendingPay attention to the rationale behind your feelings. Why do you feel that way towards things? What was the original reason? Is that reason still valid?
Published on ChangingMinds